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KirkhamsEbooks.com · Joined: 23 Jun 2007 Posts: 98

Will I Lose Money if I Don't Increase My Website's Sales and Traffic with Professional Webpage Editing and SEO Services?
Increase website traffic and sales

SEO, sales psychology expert and dual certified teacher J. Richard Kirkham B.Sc. answers this important question concerning how to make more money online and increase sales through your website….SEO and sales psychology expert J. Richard Kirkham B.Sc.

To answer whether or not you'll actually lose money by not improving SEO, which stands for Search Engine Optimization, and website sales, ask yourself these four questions….

Is your website an expense or asset to your business?

Does your website help your business make more money or is it costing you money?
Are you trying to get more targeted traffic to your website but just aren’t sure how?
When prospective buyers do find your website, how fast do they leave without buying your product or service?
Are your competitors, who are only one click away, trying to improve their SEO and website sales?
If your website isn’t set up to get as much targeted traffic as possible and increase sales by funneling prospects into ordering your product or service, you’re losing money!
It doesn’t matter if you built your own website or hired someone to do it for you. Most people who build or edit website sales pages have no sales experience themselves. They may or may not know how to optimize your webpage for search engines. This optimization process for search engines such as Google and Bing is referred to as SEO which stands for Search Engine Optimization.

SEO, Search Engine Optimization, is just a part of the formula to increase traffic to and sales on your website
Search Engine Optimization will help your website be found in the search engines such as Google and Bing using keyword phrases connected to your product or service. It's the content, or ad copy, on the web page that helps your prospective buyer decide to buy from you, not your next competitor one click away on Google.

You need both SEO and good sales copy on your website in order to sell
As you can see, your website not only needs to be found which calls for SEO, you also need to be able to sell which calls for sale psychology and limited calls to action.

The problem for most business owners and website owners…
They don't understand why prospective buyers aren't as passionate about the business owner's product or service as the business owner himself/herself. Very few business owners, especially nowadays with business strategies such as affiliate marketing, have had any actual sales training or experience writing articles and ad copy that sells. In the case of affiliate marketing, a vendor may produce a product and provide untested advertising copy for his/her affiliates due to a lack of experience with actually selling products.

As a trained teacher with a background in behavioral modification, sales psychology and SEO expertise…
It's my job to:
Increase qualified traffic to your website. Then, once your prospective buyers find your website in the search engines or social media….
Demonstrate a problem while empathizing with your prospective buyer visiting your website.
Show how your product or service is your prospective buyer's solution to the problem.
Convince your prospective buyer he/she should buy the product or service from you.
Increase the perceived value of your product or service past the selling price.
Create a call to action with a limited time or limited bonus so your prospective buyer must buy now!
Now you see the value of having an SEO specialist and sales psychology expert on your team!
It doesn't hurt to have an experienced, trained teacher as well in case you want to understand a little of the marketing and sales practice for your product or service.

Okay Rick. You've convinced me. Will $225.00 per hour be enough for your SEO and increasing website sales services?
Actually, for right now my hourly rate is only $95 per hour. I usually need about two hours per page to fix SEO and sales closing issues. Eventually, that rate of $225 per hour will be closer to my hourly rate.

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