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HomeBiz71 Site Admin
Joined: 13 May 2006 Posts: 439
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Williamalbert
Joined: 23 Dec 2011 Posts: 180 Location: california
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Posted: Mon Jan 02, 2012 8:17 am Post subject: |
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Hello Friends
Most sales are completed locally, from local businesses to local consumers. To reach local consumers, businesses will leverage traditional local media: Newspaper, Yellow Pages, Radio and Television, to the tune of over $79 billion in 2009 to deliver their message. Many businesses are disappointed in the return on their local advertising investment and are moving their spending to Internet based advertising. The low returns are the result of a misunderstanding many small business owners have of the purpose of traditional advertising media.
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